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About Us

Salt Actual is a fifth-generation firefighter owned and operated business.

We provide unique apparel and gear that reflect the old school firefighting lifestyle in a modern world. Our goal is to honor and highlight the past generations of firefighters and all the men and women whose sacrifices and actions should never be forgotten.

Salt Actual understands the culture that has been engraved in each of us through our experiences on the fire floor. We are proud to share tradition and history to our brothers and sisters on the job across the world. All of our products and content directly reflect the type of humor, toughness, and sacrifice that highlight our great fire service.